Build Up To Sky Ride Etape Hibernia Continues

Sports - Other Sports

Wednesday, 26 May 2010 08:38

Written by Stephen Davis

Almost 700 people from throughout Ireland and the UK have so far registered for The Sky Ride Etape Hibernia, an international cycling event taking place in County Clare on August 22nd.

IMG, in partnership with Sky, Fáilte Ireland, Shannon Development, the Shannon Region Conference and Sports Bureau, Clare County Council, announced details of the country’s first closed road cycle event in February.

The event organisers expect to attract 2000 entrants from throughout Ireland and abroad this year, bringing significant economic benefit into the local economy, with numbers increasing considerably over the next five years. The mass participation event, which is being marketed internationally and nationally, is open to all standards of cyclists, aged 18-80. The cycle will start and finish in Ennis and travel through County Clare, taking in part of West Clare’s spectacular coastline.

Sky, the UK and Ireland’s leading entertainment company behind the Sky Ride series of events, is the title sponsor of The Sky Ride Etape Hibernia. The sponsorship supports Sky’s aim to encourage one million more people of all ages and abilities to get cycling by 2013. Sky Ride consists of a range of initiatives to get people back on their bikes, with activities like mass city cycling events on traffic-free streets through to local group rides.

As well as Sky Ride Etape Hibernia, IMG have extensive experience organising mass participation events including the internationally renowned events the Macmillan Cancer Support Etape Caledonia, Tour de Suisse, Melbourne Marathon, The London Triathlon, Triathlon de Alpe d’Huez and UK Challenge

Details of The Sky Ride Etape Hibernia are available from www.etapehibernia.com or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .